HollyWood- The Film Industry.

Major Studios are Vertically, Horizontally and Laterally integrated.
Pre-Production --> Production- sound, equipment, studios, publicity --> Distribution --> Cinema. 'Oligopoly, BIG SIX.'
-High Concept- Special effect and Stars.
-Films are often sequels, prequels and remakes of sucessful books, games. Minimised risk + increase profit.
Distribution Window.
-Know when to release film.

Congolomerates (vertically, horizontally and lateral) will try use Synergy.
Synergy marketing- marketing multiple products from the film. 'Spin Off' product, publicies more and get more money.

Below the line- More money spent upon marketing and advertising. 
-Press Junkets to generate press interest. 

Exhibition- HollyWood Majors.
-Simultaneous release, try and crush the other films and meet demand. 
-Multiplexes- large screens under are roof. Respond demand more flexibly by showing a popular on several screens.

Independant- show films that Odeon and VUE will not show. New Films show at Film festivals to intend get more viewers and profit. They can get good reviews in this way. 

ABOVE THE LINE- Type of advertising through media such as: Television, Cinema, Radio, Web Banners, Search engines. These are used to try to promote it. They are types of communication is covential in nature and is considered impersonal to cutomers.
BELOW THE LINE- Is efficient and cost effective for targeting a limited and specific group. Can take the form of tie in's with other products and companies. 

BIG SIX:
DISNEY.
MGM.
PARAMOUNT PICTURES.
SONY.
UNIVERSAL.
20TH CENTURY FOX.
(DREAMWORKS- counts as another).